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Every last Monday of the month, Missouri Lottery releases a series of new Scratcher® games. So to get fans excited for this event and turn, a once dreaded day, Monday, into a celebrated one, we branded it as Mo Money Mondays.

The song is so recognizable. You might be in another room or not looking at the TV screen, but when you hear it, you know the Lottery spot is on.
— MAY SCHEVE REARDON, EXECUTIVE DIRECTOR OF THE MISSOURI LOTTERY