LOGO REFRESH AND BRAND ELEMENTS
OUT OF HOME
RADIO & Collateral
Schwan’s is the original frozen foods delivery service. They had never relied on advertising to be successful. For a generation, just seeing the yellow truck meant the Schwan’s man was coming. And tasty ice cream. But their core buyers are now really old. And their kids live with endless other delivery options for their families.
Our job was to show them how Schwan’s was still relevant and helpful to their busy lives. How it gives them the ability to quickly prepare a balanced, nutritious, meal everyone will love. Which is ultimate backup plan to make it through whatever the day brings. That’s Homemade Easy. To bring “Homemade Easy” to life, we took the metaphors people use to explain their hectic day and let that day play as if the metaphor really happened.
For a look behind the scenes, click here.