MN LOTTERY: Vikings Back Up Campaign

We had to make an emergency campaign for Vikings scratch tickets. And we had to concept, sell, create and finish it in 4 days.

BIG SLICK: IDENTITY FOR CHARITY BENEFIT

HEFTY TABLEWARE: COVID-19, SUMMER

A down and dirty spot utilizing UGC, in the COVID era.

FAST HORSE: BRANDING EXPLORATION

This project never saw the light of day, but sure was fun to explore! Something I wanted to toy with and see where it went as self-promo-type imagery for the small but mighty agency that prides itself on being nimble, creative and bold.

Cargill: Castlewood Reserve Packaging

A.B. Beer to Bar Initiative

A project that made it quite a ways down the runway but, in the end, never made it off the ground. We were tasked with pushing the importance of barley within the brewing process [while everyone else was hoarding hops], and shine a spotlight on AB’s use of it. Still proud of the work and the idea.

#LETSEUROSTAR: OOH CAMPAIGN

In order to make potential travelers aware of the high-speed train as a travel option in Europe, Eurostar wanted a presence in U.S. markets like Chicago and New York City. So we used location-specific billboards as a way to highlight the differences between both U.S. and European cities along with their trains.

T-Mobile needed a way to show off its broadband capabilities, specifically its hot spot device. They requested a video that not only worked within their budget constraints - but also played within their graphic standards without being too expected.

Enter the T-Mobile Webever broadcast. We were able to come up with a concept and create a video that elaborated on not only where you could use a hotspot, but also what exactly a hot spot was. 

The spot ended up so "spot on" that it quickly ran up the flag pole to the higher-ups within the company and garnered more monies for its uses once it was finished. What was slated as a small educational video quickly became used within stores, online and as pre-roll advertising.

APPLEBEE’S: Fan Zone In-Store Collateral

Lakewood Brewing: Legendary Series

ICM: BRAND ADS

ICM is a company that specializes in building and maintaining ethanol plants. They’re one of the largest companies in their field. But, as they grew they had lost sight of their mission statement.

These ads were made to reinforce their commitment to stewardship, quality and responsiveness. The concept was to make it somewhat child-like; a style that lent itself to a certain type of optimism that paired perfectly with the message, and differentiated them from their competitors’ advertisements.

MN LOTTERY: T-SHIRT DESIGN

BLACKTOP WEBSITE

7-ELEVEN: Big Energy Stunt Squad

While 7-Eleven is well known for its Slurpees, an area they desperately wanted to own was the ever-growing energy drink market. We were tasked with finding a way to push the products within the digital and social realms.

That's where the Big Energy Stunt Squad comes in. We created a campaign that asked consumers to submit stunts they would pull off if they had the extra energy. We housed it all on 7-Eleven.com; there, people could enter their stunt ideas, check out the bios of the stuntmen, see other submissions, view the making-of and final stunt videos and (of course) see the selection of energy supplements 7-Eleven carried. We then hired stunt people, drivers and riders to fulfill winning submissions- all in the name of 7-Eleven Big Energy.

Along side traditional web media (web banners, pre-roll, etc.), we utilized Twitter and Facebook to get the word out as well. The end result were sales well above their projected goals, as well as increased brand awareness and recognition thanks to sites like Buzzfeed, Hart and Huntington and various blog sites picking up what we were putting out there.

MISC. ILLUSTRATIONS

HAWKER BEECHCRAFT

A new marketing direction required a completely new look for Hawker Beechcraft. The product brochures needed to showcase each individual aircraft’s strengths while working cohesively with a family of five other newly-developed brochures.

The end product was a series that pushed the entire family of Hawker aircraft further than ever before, and, proved that through collaboration within our creative group the sum could become greater than just our individual efforts.

AGENCY OPEN HOUSE INVITE