Zoeits is a big player in the equine health category. They excel at the scientific side – the art of medicine. We were charged with bringing more emotion to an overly scientized and fear-based category. Since they span the entirety of a horse’s health, it’s only fitting the have a Mare & Foal program. Naturally, they created one.
We were tasked with launching the Mare & Foal program, creating a campaign that captures the reciprocity of care, and the bond between horses and caregivers, while highlighting how Zoetis will be by their side [no matter what part of the circle of life they find themselves in]. All leading back to Zoetis’ rally cry: Long Live the Horse.
BROADCAST
SOCIAL & PHOTOGRAPHY
