In the middle of the COVID-19 pandemic in 2020, we were tasked with creating a Vikings scratch game ticket campaign. The climb was steep: the budget slashed by two-thirds, social distancing had nearly halted all live-action productions at the time.
And yet, we were able to get creative and scrappy and sold-in a campaign that addressed all those issues plus the ask to tether it to the previous year’s campaign. We slid our work to animation to get around production concerns. We remote recorded our talent, Jared Allen, in a make-shift studio near his home several states away. Repurposed art to cover all deliverables. We COVID-proofed it as best we could in an effort to get the clients the best bang for their buck. And we nearly pulled it off.
“All the work was finished but, at the last second, fears that the NFL season might get cancelled gave the client reservations about running a full campaign. ”
So it sat on the shelf, as a makeshift campaign took its place. But a year later- it finally got it’s time in the spotlight. Once the ‘21-22 football season kicked-off it ran as a full campaign, and Jared Allen finally returned to help push Minnesota Vikings tickets once more.
BROADCAST
SOCIAL Content
Since we went the animation route, we were in the unique position to utilize animation cels so we had a little fun deconstructing them and creating new uses for social posts on instagram and Facebook. A bit of reimagining turned 25-some-odd seconds of footage into new ways to use the art to promote the ticket.
