SECOND CHANCE: SPORTSCATION
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MO MONEY MONDAYS
Every last Monday of the month the Missouri Lottery releases a series of new Scratcher® games. So, to get fans excited for this event and turn a once dreaded day – Monday – into a celebrated one, we branded it as Mo Money Mondays.
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SCRATCHERS AS GIFTS
To promote a new holiday tradition of giving scratchers, Missouri Lottery poked fun at those tired traditions we all think we’re supposed to follow. Through showcasing their absurdity, we give consumers permission to start their own.