Windsor Canadian Whisky had recently be acquired by a new parent company, and in that exchange came a desire to reposition it as the whisky for the great outdoors. We were tasked with a quick reshaping of what it should be and how we could leverage it’s heritage, as well as move it toward a younger demo, all while easily moving it through out multiple marketing mediums. What we came up with was this:
“ENJOY IT OUT THERE
There’s a place where unwinding comes naturally. Where you can let worries go, feel time slow down, and simply be. Sometimes there’s water. Other times there’s a forest full of trees. And in this place, there’s one whisky that feels just right to enjoy: Windsor Canadian. Kick back with a glass and the pure, smooth taste born of the Canadian Rockies will remind you that like some downtime with your favorite company, some things are best outdoors.”
In-STORE/BAR
SOCIAL & DIGITAL
OUT OF HOME
For a brand that wanted to be associated with nature, Out Of Home made a lot of sense for the campaign. Whether it was positioned in metro areas or on the way out of town, the look translated well and helped connect the tagline to the the product.
