““Barkley presented us ideas that nearly had me in tears. They got it. They understood us. They knew what we wanted to do with Middle, even if we didn’t really know what we wanted to do with Middle.””
The Middle of the Map Festival annually curates and cultivates the unique arts and creative culture of the Midwest, combining music, film and a forum for art, culture and technology. When we were asked to create promotional elements for the festival, we built an entire design system.
A robust toolkit was developed, including illustrations, typography and a rich symbology which captures the cultural energy of Kansas City and the Middle of the Map event.