Millennials aren't kids anymore- they're too old to trick-or-treat. But that doesn't mean they aren't nostalgic for it. So this Halloween, we gave millennials a sweet taste of the good old days and helped them score free candy- with TAKE OR TREAT.

Since TAKE5 remixes five flavors into one bar, we harnessed the power of accelerometers- and conjured up a web app that remixes every phone into a front door. Those who dared to knock flipped their phones to either receive a bizarre trick or score the ultimate Halloween treat that we delivered directly to them for Halloween.

Deeper Dive