BROADCAST
We reinvigorated a 100-year-old chicken brand so they could reclaim their position as the rulers of the roost. With a top-notch reputation, an amazing product line and full control from farm to fork; the only thing Perdue seemed to be missing was the ability to connect and converse with its consumers. That's where we stepped in to help out.
Principles & Photography
Consumers in the U.S. rarely pay attention to the environment in which chickens for consumption are raised, let alone the quality of food that suppliers feed the chickens. We wanted to prove Perdue uses the cleanest and healthiest chicken feed around. How? A snack called Chix Mix.
