LONG LIVE THE HORSE

Zoeits is a big player in the equine health category. They excel at the scientific side – the art of medicine. We were charged with bringing more emotion to an overly science-centric and fear-based category.

SOCIAL & PHOTOGRAPHY

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PERFORMANCE HORSE

SOCIAL & PHOTOGRAPHY

MARE & FOAL

We were tasked with launching the Mare & Foal program, creating a campaign that captures the reciprocity of care, and the bond between horses and caregivers, while highlighting how Zoetis will be by their side [no matter what part of the circle of life they find themselves in]. All leading back to Zoetis’ rally cry: Long Live the Horse.

SOCIAL & PHOTOGRAPHY