T-Mobile needed a way to show off its broadband capabilities, specifically its hot spot device. They requested a video that not only worked within their budget constraints - but also played within their graphic standards without being too expected.
Enter the T-Mobile Webever broadcast. We were able to come up with a concept and create a video that elaborated on not only where you could use a hotspot, but also what exactly a hot spot was.
The spot ended up so "spot on" that it quickly ran up the flag pole to the higher-ups within the company and garnered more monies for its uses once it was finished. What was slated as a small educational video quickly became used within stores, online and as pre-roll advertising.